One of the most important elements of a successful Thunderclap is effective campaign promotion. Small, consistent daily actions can make a huge difference in the impact of your campaign.
Our organizers see great results from these methods:
For your closest contacts, it’s best to reach out to them with a one-to-one email. It may take more time to individually write each person or group, but it’s much more personal than an email blast.
This is your most valued network, and their trust in you goes a long way in spreading your message, so it’s worth crafting a thoughtful request. You know them best, personalize your conversation, but be sure to have clear instructions and calls to action that point them to your Thunderclap page.
A personal email might look like this:
Successful promotional social media posts specifically ask supporters to “Back our Thunderclap” or “Support our Thunderclap” because they are a clear call to action. Asking for support without mentioning Thunderclap is ambiguous and your followers are likely to just retweet or like the post and not actually support the campaign.
It’s so important to promote your Thunderclap every day that the campaign is running. This keeps it top of mind for your supporters and may remind them to invite their friends to back the campaign too.
If your Thunderclap is focused on a community event or a newsworthy item, consider reaching out to members of the press in your area to make news outlets aware of your campaign.
Thunderclap campaigns provide a unique call to action and give readers a free and simple way to support important causes. The metrics of a Thunderclap campaign, like the supporter count and social reach, can lend additional context to a news story.
For more ideas on campaign promotion, be sure to check out these previous campaigns.