It’s at the core of your campaign and will be shared from your supporters’ accounts.
When people see your message, they should immediately understand what you hope to achieve and how their support will make it happen.
Whether you're raising awareness, demanding change, or just celebrating something fun, a clear and concise message is integral to rallying support.
Your message has a 117-character limit, so keep it short and sweet. You can continue to tell a more detailed story on your Thunderclap page. Some examples:
- It’s time we changed the odds. Let’s #StandUpToCancer
- We support #SharkWeek conservation partners and want to keep our finned friends safe from extinction.
- Happy Birthday AmeriCorps! Thanks for 20 years of #GettingThingsDone. #AmeriCorps20
The Royal British Legion's Thunderclap message is short but to the point and included a relevant hashtag.