Tweets are quick and straight to the point. Successful promotional tweets specifically ask supporters to “Back our Thunderclap” or “Support our Thunderclap” because they have that clear call to action. Asking for support without mentioning Thunderclap is ambiguous and your followers are likely to just retweet you and not actually support the campaign.
While it may be hard to be seen on Twitter without a large follower base, it also has high rewards for tweets, and can easily propagate to new audiences. Here are some easy tips on how to keep engaging via Twitter:
- @mention relevant people or influencers directly asking for support
- Create a sense of urgency (i.e. “3 days to go...,” “24 hours to go...")
- Share and retweet when people support you (i.e. “Thanks to @Username for joining our Thunderclap!”)
- Send updates on current events that relate to your message
A few examples of promotional tweets: